Press Releases of the Hotelstars Union
Be always up to date!
Do you have a question?
Hotelstars Union AISBL
Square de Meeûs 23
1000 Brussels
Artificial Intelligence enhances the visibility of classified hotels: Hotelstars Union has launched its own GPT and new AI bot on hotelstars.eu
Brussels, 11 December 2025 – The Hotelstars Union (HSU) is breaking new ground in digital communication.
Hotelstars Union elects new Board at General Assembly in Paphos
Focus on AI and marketing to boost the visibility of star classification
Hotelstars Union welcomes Azerbaijan as full member - focus on hotel stars as a powerful symbol of quality
Oslo, 28th April 2025 – At its 9th General Assembly, the Hotelstars Union (HSU) unanimously accepted Azerbaijan as a full member. Alongside this…
Hotelstars Union celebrates 15 years of success in Europe's hotel industry with new criteria and a redesigned website.
Brussels, December 16, 2024 – Hotelstars Union (HSU) is celebrating its 15th anniversary and reflects on a successful history of harmonising hotel…
Hotelstars Union (HSU) adopts new hotel classification criteria
Budapest, 24 April 2024. The General Assembly of the HSU today adopted the new set of criteria and corresponding point system for awarding hotel stars…
Hotelstars Union future-oriented
(Brussels, 25 October 2023) On the occasion of their 6th General Assembly, the members of the Hotelstars Union in Brussels made important decisions on…
Armenia unanimously accepted into the circle of Hotelstars Union
Tenerife/Jerevan, 2 May 2023 - The Hotelstars Union has accepted another new member at its 5th General Assembly....
New: Test classification according to the HSU criteria in Italian language
Rome/Brussels, 1 March 2023: The Hotelstars Union (HSU) now offers a test classification according to the HSU classification criteria not only in…
Bright stars in dark nights – Hotelstars Union starts test-classification in Ukraine
Kyiv/Brussels, 28th December 2022: Despite Russia's attacks continuing unabated into the Christmas season, the Ukrainian Hotel and Resort Association…
Hotelstars Union welcomes Poland as a new member
Stockholm, 14 October 2022: Poland becomes the 20th member of the Hotelstars Union and gives the starting signal for …
Tripadvisor to display Hotelstars Union star ratings in 18 European countries for lodging properties
July 15, 2022, Brussels, Belgium – As clear as the stars: Tripadvisor, the largest travel guidance platform in the world, will display the official…
3rd General Assembly of the Hotelstars Union: Hotelstars Union met at its birthplace in Prague and sets new marketing impulses
(Berlin, 29 April 2022) Approximately 13 years after its foundation, the Hotelstars Union AISBL returned to its birthplace Prague …