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Information about the Instagram campaign and profile of hotelsterne

Your star hotel is becomming a star!

Instagram campaign "Hotel Stars" - Free advertising for your star hotel.

Social media works. More and more people are getting inspired on Instagram searching for their next vacation destination. Because nothing says more than a fascinating photo. Whether it's a view, SPA, suite, architectural highlights or even just your hotel's extravagant table settings. With an Instagram post, your hotel has the potential to inspire people, attract visitors to your property and turn them into guests.

True to the motto: "Let others speak well of you", we work with you and your guests to create authentic photos that serve as an inspiration and decision-making aids for other Instagram users for their next hotel booking. Our Message:

Whether for a vacation or a business trip, a star hotel is always the better choice.

Here's how it looks:


It's easy: Use the hashtags for our three topics #sternehotel #sternemoment #sternetipp in your Instagram posts to be automatically discovered by our editorial team.

  1. #sternemoment Emotional moments that guests experience in a star hotel, e.g. weddings, sunset on the balcony, room service in a king-size bed
  2. #sternetipp: Special areas in the hotel or star-specific features that are visually particularly unique, e.g. the new SPA area, the chic minibar or the welcome bouquet of flowers in the room.
  3. #sternehotel: Great star hotels with style Each star hotel has its own unique charm and atmosphere

Selected pictures and videos, are then published on the @hotelsterne channel as a "re-post".


Send us photos or short videos and a short text about your hotel and we will post them on the @hotelsterne channel for you. Write to instagram@hotelstars.eu or send us photos directly via TeamBeam

Let your guests also advertise your hotel!

Many of your guests share the impressions of their vacation with their family and friends on social media. Therefore, also encourage your guests to become part of the campaign.

How? Order the free advertising materials here on our campaign page and make it as easy as possible for your guests:

  • A counter display at the reception motivates your guests to take photos right at the beginning of their stay.
  • A tabletop display in the room or on the restaurant table reaches guests in moments of calm.
  • A sticker (without residue marks) the best hotspots in the hotel. Great family photos, selfies and couples snapshots can be taken here, showcasing your hotel perfectly at the same time.

Order here directly by pre-filled e-mail indicating the desired number of free promotional materials.

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