July 15, 2022, Brussels, Belgium – As clear as the stars: Tripadvisor, the largest travel guidance platform in the world, will display the official star ratings, classified and audited by the Hotelstars Union, in eighteen European countries.
Tripadvisor is the first online travel guidance platform to exclusively display the Hotelstars Union’s official star ratings for lodging establishments in all 18 member countries in which the group operates. The Hotelstars Union comprises approximately 22,000 accommodation providers in Austria, Azerbaijan, Belgium, Czech Republic, Denmark, Estonia, Georgia, Germany, Hungary, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Slovenia, Sweden and Switzerland.
“This is a big step towards enabling travellers to make transparent and informed decisions about their accommodation choices,” said Markus Luthe, President of the Hotelstars Union. “In June 2022, Tripadvisor started to reconcile the current classification data daily so that a valid star rating is guaranteed at all times. Thanks to the project leadership of Hotelstars Union’s Christin Neumann, travellers planning their next holiday on Tripadvisor can be assured that displayed accommodation stars have been awarded by an institution of the Hotelstars Union after an on-site check and leveraging a harmonised catalogue of criteria.”
Hotelstars Union is a European organisation committed to harmonising lodging establishments classification with common criteria and procedures aimed at helping guests have a common understanding of the reputation and quality of accommodations during the trip planning and booking experience.
“At Tripadvisor, we strive to empower travellers and provide them with real reviews and official information so that they can make informed decisions to have the best possible travel experience, and this is why we’re happy to display these official star ratings on our lodging listings across Europe” said Scott Brooks, Vice President, B2B Product, Tripadvisor. "We are very proud of the partnership we built with Hotelstars Union and the collaborative efforts invested into displaying on Tripadvisor official star ratings for the 18 countries in which Hotelstars Union operates."
Tripadvisor, the world's largest travel guidance platform*, helps hundreds of millions of people each month** become better travellers, from planning to booking to taking a trip. Travellers across the globe use the Tripadvisor site and app to discover where to stay, what to do and where to eat based on guidance from those who have been there before. With more than 1 billion reviews and opinions of nearly 8 million businesses, travellers turn to Tripadvisor to find deals on accommodations, book experiences, reserve tables at delicious restaurants and discover great places nearby. As a travel guidance company available in 43 markets and 22 languages, Tripadvisor makes planning easy no matter the trip type.
* Source: SimilarWeb, unique users de-duplicated monthly, March 2022
** Source: Tripadvisor internal log file
The subsidiaries of Tripadvisor, Inc. (NASDAQ: TRIP), own and operate a portfolio of online travel brands and businesses, operating under various websites and apps, including the following websites: www.bokun.io, www.cruisecritic.com, www.flipkey.com, www.thefork.com, www.helloreco.com, www.holidaylettings.co.uk, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.seatguru.com, www.singleplatform.com, www.vacationhomerentals.com and www.viator.com.
About Hotelstars Union
About Hotelstars Union (HSU) Under the patronage of HOTREC Hospitality Europe, the hotel associations of Austria, Azerbaijan, Belgium, Czech Republic, Denmark, Estonia, Georgia, Germany, Greece, Hungary, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, the Netherlands, Slovenia, Sweden and Switzerland form the Hotelstars Union, which was founded in 2009 and registered as AISBL in 2021. The Hotelstars Union is based on a common catalogue of criteria for hotel classification and offers transparency, quality and security for guests and hoteliers with more than 22,000 classified hotels or 1.2 million classified rooms in its member countries. Detailed information can be found at